While medical device advertising is chock-full-of legal disclaimers and sterile, medical jargon-filled messaging, “Just A Button” brings a more modern message for patients.
Inspire makes a revolutionary sleep apnea treatment for those who struggle with CPAP. The brand partnered space150 to help them make the shift from med-tech to something more human, so space stripped the brand down to the studs and rebuilt it to be modern and clean, with messaging that gets to the heart of what sleep apnea patients are struggling with—and hoping for.
Client: Inspire Medical Systems, Inc.
Executive Creative Director: Jarrod Riddle
Group Creative Director: Gil Muiños
Art Director: Justin Davis
Copywriter: Tony Jorgenson
Agency Producer: Joel Saint John Dodson
Group Account Director: Dan Peschel
Project Supervisor: Tera Kunkel
Director: Sergio Cilli
Editorial/Post Production Company: Channel Z & Noware
Production Company: Picrow