By the minneapolis egotist / /
Xcel Energy isn’t waiting for the future of energy to happen, they’re building it today. With a growing renewable infrastructure and safety initiative involving drones, AI, and virtual reality, they’re the first American energy company to pledge to deliver 100% carbon-free energy by 2050. After Minneapolis-based Carmichael Lynch won a pitch earlier in the year, Xcel Energy came to us with an ambitious request to reinvent the brand from the ground up, give them a progressive, human voice and reintroduce themselves to their customers.
For the launch work, Carmichael Lynch partnered with MJZ directors Hoffman/Metoyer and editor Haines Hall of Spot Welders.