By the minneapolis egotist / /
Lorissa’s Kitchen, a mom-founded premium meat snack brand, is launching a new national campaign, “The Go-To Snacks for Go Time,” developed by a female-led production team, all-female client team, and a female director. All work was done in Minneapolis with their agency-of-record, Haberman, a creative engagement agency dedicated to telling the stories of pioneers making a difference in the world. The jerky category has been historically male-focused, and Lorissa’s Kitchen has set out to give moms a wholesome, family-friendly snack that works harder when it matters most using the power of premium meat protein and a clean ingredient label.
The integrated marketing campaign launched on August 1 and runs through October 13. Two :15 spots and supporting assets are running across digital and social media channels in 25 markets across the country.
“When I founded Lorissa’s Kitchen, I wanted to make healthy eating easier. I’m a mom of three and I get what it’s like to live in a bit of ‘happy chaos’ while trying to nourish yourself and your family. The goal was to craft wholesome, real snack solutions the kids would love and fit into our busy, on-the-go lifestyle,” said Lorissa Link, Founder, Lorissa’s Kitchen. “This campaign is all about showing moms there’s a go-to snack for go time—one that can fuel them and their families anytime, anywhere with high quality meat protein and simple ingredients.”