By Egotist / /
In August, Rise and Shine’s new campaign for SmartStyle Hair Salons will launch with the Back-to-School season at Walmart. SmartStyle, part of Regis Corporation, is a full-service hair salon located inside Walmart stores nationwide. The “Smart Equation” campaign uses simple math to highlight the range of services and looks you can get from the professional stylists at SmartStyle Hair Salons.
The “Smart Equation” campaign features six short vignettes, including :30, :15 and :06 video formats, dynamic digital signage and display units. The work is built in flexible formats and designed to accommodate localized tags. Here’s a look: