Hormel Foods, Mary Kitchen Hash Brand Gives Audiences The Brunchies


By Egotist / /

Mary Kitchen Hash takes viewers on a dream-like craving journey through a world of flavor. The new spot turns its two key ingredients, tender corned beef and firm diced potatoes, into a fantastical fried vision that promotes Mary Kitchen Hash in its most cravable, crispy state. Archival footage blended with modern food photography leans into Mary Kitchen Hash’s nostalgic past as a weekend brunch tradition since 1949 while bringing it to a new life in the present. Beyond online video, the spot will be spliced up for social media and digital banners and will set the foundation for future brand activations to come.

Created by the BBDO Minneapolis agency, the spot will romance Mary Kitchen Hash’s fried appeal until…You’ve Got The Brunchies.

“We wanted to name and visualize the craving one has for Mary Kitchen Hash while also tapping into the recent resurgence of brunch. So, we got the brunchies.” — David Mackereth, Creative Director

Client: Hormel Foods
Agency: BBDO Minneapolis

Marketing Director: Scott Weisenbeck
Brand Manager: Sarah Johnson


Creative Credits:
Executive Creative Director: Tim Mattimore
Creative Director: David Mackereth

Copywriter: Nick Tiso

Art Director: Alaina Peterson

Producer: Peter McLarnan
SVP Group Account Director: Ali Siviter
Planning Director: Theo Schweitz
Account Director: Matt Mullin
Account Executive: Jenny Hogan
Associate Account Manager: Eh Eh


Production Company: NoMint


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