By the minneapolis egotist / /
Creative agency Morsekode’s video work for pioneering instrument maker CodaBow took home gold in the music branded content category at the 2019 Telly Awards. Morsekode hauled home six Tellys total — adding two silver and three bronze awards — competing with powerhouses like Netflix and Sony’s Legacy Recordings.
CodaBow, manufacturer of carbon fiber bows for string instruments, asked Morsekode to create a video testimonial with world-famous cellist — and CodaBow devotee — Peter Flanagan. The caveat — he would only be available the following day for the shoot.
“It’s like having LeBron James come to you, a company that sells basketballs, and say, ‘This is the only basketball I want to play with,’” says Mark Kasper, director of the resulting video, The Bow Matters.
The agency sprang into action in less than 24 hours to create the video, putting pieces into place to make a golden opportunity a gold-winning reality. The tight timeline required nimble thinking, a hurry-up offense and minimal set and lighting.
“Because music holds a special power to convey emotion, the simple background of the video turned out to be the perfect stage to let Mr. Flanagan shine—the emotion of his cello performance can be felt immediately,” says Mark Morse, CEO and founder of Morsekode, who along with many others at the agency, is a musician himself. “Doing work with musical clients like CodaBow always brings our team a special satisfaction.”
For more on the project, read here.
The agency also won two silvers — in the regional TV campaign category for Special Olympics; and in the promotional branded content category for Morsekode agency internal branding; it also scored three bronzes, two in the sports and videography categories, for Morsekode agency internal branded content; and one for CodaBow, in the branded content, budget under $10,000 category.