By the minneapolis egotist / /
MONO, a MDC-owned and leading creative agency based in Minneapolis, continues its growth streak with the promotion of Steve Lynch to Director of Strategy and the hire of José Acosta into a new position, Director of Integrated Production.
Steve Lynch has been at MONO for three years, building the Connections Strategy department from the ground up through his work on clients such as Google Pay, Google One and MillerCoors’ Peroni. In this new role, Lynch will bring MONO’s two distinct brand and connections strategy disciplines into one cohesive department.
“As we developed MONO’s connections strategy team, we recognized that group was bringing valuable customer insights from different perspectives and at a different stage of the strategic process than brand strategy,” said Lynch. “By deliberately weaving these highly-skilled, complementary teams together, we’ll have the most complete and cohesive view of our client’s consumers from beginning to end.” Through this holistic approach, clients will achieve more willful engagement from their consumer, something that’s of growing importance as people continue to take more and more control of their content and media experiences.
After a nationwide recruitment campaign, José Acosta has taken the role of Director of Integrated Production, joining MONO from Publicis Sapient in Miami where he led integrated production efforts for North America, guiding brands like Jeep, Fiat, T-Mobile, Unilever and Patron for the last six years. Acosta will be responsible for leading both content and digital production disciplines and growing the busy department. Also, under his leadership, will be the continued expansion and innovation of MONO’s in-house studio, The Shed. Almost every client is now actively using The Shed’s content creation and production expertise, doubling the studio’s size in the last year.
“I’m excited to join a team of talented, creative leaders who are true to their core values of simplicity and balance,” says Acosta. “I believe that there is an opportunity to not only build upon MONO’s impeccable track record of producing award-winning work, but also help to construct the production department of the future.”
Bringing Acosta in and promoting Lynch are all part of a greater effort to strengthen key departments at MONO. Late last year, MONO hired their first first-ever Executive Creative Director, Vanessa Fortier, and shifted two of their three founders – Michael Hart and Chris Lange – into a split role of Chief Creative Officer. Ultimately, these shifts will set up MONO to better serve their growing list of clients, which include MillerCoors, Walmart, Google, Sherwin Williams, among others.
“We’re extremely fortunate to have leaders like Steve and Jose within these walls,” says Jim Scott, co-founder and managing partner, MONO. “They both have a client-first focus with deep understandings of what, where, and how brands must communicate. These skills, along with their ability to develop departments, processes and people make them a perfect fit.”