By the minneapolis egotist / /
KNOCK, inc. is pleased to announce the appointment of Pete Leacock as Vice President Account Director. In this pivotal role, Pete will lead strategic initiatives for KNOCK’s clients, focusing on digital solutions that push the limits of integrated campaigns — and deliver on business and brand objectives.
“I’m excited to join an independent agency who values new ways of doing brand integration,” says Leacock. “Here at KNOCK, I’ll be able to utilize my breadth of category experience coupled with my digital expertise — all to help clients reach their full potential.”
Pete brings nearly two decades of agency and client-side experience to KNOCK, having led fully integrated accounts across multiple categories at Fallon, Carmichael Lynch and McCann. His brand experience includes 3M, Alberto Culver, Anheuser Busch, Burger King, General Mills, H&R Block and Subaru, among others.
“Pete’s seasoned expertise allows us to strengthen the strategic advantage we bring to clients as a full-experience creative agency,” says Todd Paulson, partner and Chief Creative Officer at KNOCK. “We’re absolutely thrilled to have his innovative insight incorporated into our brand initiatives — into our agency culture.”
Adds Leacock: “I look forward to being part of KNOCK’s inventive design culture —where diversity and collaboration presents endless possibilities.”
Pete also serves on the boards of Children’s Cancer Research Fund and Gigi’s Playhouse. He holds a Bachelor of Science in Communications from the University of Wisconsin – Stevens Point.