By the minneapolis egotist / /
Periscope has been awarded a coveted Pencil at the 2019 D&AD Awards. An agency first, Periscope was presented with a Wood Pencil for Use of Integrated in the media category for the innovative work surrounding the launch of Trolli’s Sour Brite Sneaks.
“The D&AD Pencil is the icon of creative excellence. The badge of honor for people making the best creative work in the world, the pencil represents a fight for an industry that reflects the society it serves,” states D&AD.org.
In addition to the Wood Pencil, two additional Periscope campaigns made the Shortlist for Use of Talent and Influencers and Use of Integrated.
“It is great to have our work acknowledged on the global stage. We set our creative bar very high and being recognized from D&AD is an honor,” said Periscope Chief Creative Officer Peter Nicholson.
The Trolli Sour Brite Sneaks campaign demonstrated integration at its best, with Periscope handling everything from candy concepting to influencer partnerships and everything in between. The disruptive creative tapped into the sneakerhead community, resulting in hype typically reserved exclusively for big brand shoe releases. The launch resulted in over a billion digital impressions, landing Sour Brite Sneaks as the top selling non-chocolate candy at 7-Eleven during the promotional engagement.
For the past 57 years, D&AD has recognized the best creative work across the globe in design and art direction. This year’s entries were sourced from 73 different countries and judged by 250 of the industry’s best. See a full list of winners here.