Periscope Awarded D&AD Pencil


By the minneapolis egotist / /

Periscope has been awarded a coveted Pencil at the 2019 D&AD Awards. An agency first, Periscope was presented with a Wood Pencil for Use of Integrated in the media category for the innovative work surrounding the launch of Trolli’s Sour Brite Sneaks.

“The D&AD Pencil is the icon of creative excellence. The badge of honor for people making the best creative work in the world, the pencil represents a fight for an industry that reflects the society it serves,” states D& 

In addition to the Wood Pencil, two additional Periscope campaigns made the Shortlist for Use of Talent and Influencers and Use of Integrated.

“It is great to have our work acknowledged on the global stage. We set our creative bar very high and being recognized from D&AD is an honor,” said Periscope Chief Creative Officer Peter Nicholson.

The Trolli Sour Brite Sneaks campaign demonstrated integration at its best, with Periscope handling everything from candy concepting to influencer partnerships and everything in between. The disruptive creative tapped into the sneakerhead community, resulting in hype typically reserved exclusively for big brand shoe releases. The launch resulted in over a billion digital impressions, landing Sour Brite Sneaks as the top selling non-chocolate candy at 7-Eleven during the promotional engagement.

For the past 57 years, D&AD has recognized the best creative work across the globe in design and art direction. This year’s entries were sourced from 73 different countries and judged by 250 of the industry’s best. See a full list of winners here.


  1. Peter June 19, 2019

    Winning awards at the expense of client relationships is not a success, it’s immaturity. Trolli, like so many other Periscope clients, has fired the agency.

    Win an account, do good work, help clients advance the ball of their business and win awards, that’s how it should be done. Creative leadership at Periscope is incapable of doing those things. This has been proven time and again.

    Instead, they rebrand face masks.

    Failure has a stench.

  2. Derek June 20, 2019

    This is not true Colle McVoy was awarded a D&AD pencil in 2016

  3. poop emoji June 20, 2019


  4. D&ADefender June 26, 2019

    I find it unfair to discredit the amazing work this team cranked on to solve a business problem in an innovative way and deliver incredible results for Trolli.

    Periscope has truly brilliant creatives, passionate account teams, diligent project managers, and so many more dedicated players. Greatness recognizes greatness.

    Well done, Periscope + everyone involved!

    …jealously also has a stench.

  5. Liz June 29, 2019

    D&ADefender, If the work is so good then why did the client fire Periscope? The simple answer is that the work didn’t work, it was pithy creative for the sake of being “creative”, which is the hallmark of their CCO. If you don’t believe me, just ask the Twins, TCF, Great Clips, Arctic Cat, Essentia or all the other clients who have run away from Periscope under the CCO who worships himself. I could list all the new business pitches that have been lost under the current CCO, but to what end. Periscope has been on a steady, undeniable decline since the current CEO took the reigns and put her pals in charge. Kudos to the team who built Periscope, to hell with the team who’s taking it down.

  6. Not a good look July 1, 2019

    Sounds like someone had some bitter grapes.

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