By Egotist / /
This month, Martin Williams revealed their own rebrand, including a new shape, tone, color palette and way they show up in the world. This work was lead by Chief Creative Officer, Brock Davis, who joined the agency last summer.
For a legacy agency that has existed for over 70 years, Martin Williams has had its share of brand evolutions, but nothing quite like this.
“We think of it less as a logo and more as a visual manifesto. It’s a shape with power that inspires limitless possibilities. It appreciates who we were, declares who we are and clears a path to where we are going. This is how we’ll be signing our work. When people see it, they’ll feel it.”