By the minneapolis egotist / /
Colle McCoy client, Minnesota United (MNUFC), played its first match at the beautiful new Allianz Field last Saturday. It’s been huge news for U.S. soccer and the state. As you can imagine, Colle McVoy has a lot of passionate fans on staff who were stoked.
After months of evolving the team’s “Scarves Up, Minnesota” campaign, they celebrated with a party and the unveiling of a never-before-seen, custom game table. Through their brand innovation studio Hatch, they’ve recreated Allianz Field in foos form— complete with scarves, goal-triggered chants, digital scoreboard animations, lights and, of course, Wonderwall.
Colle McVoy’s overall efforts for MNUFC include the development of a brand style guide and toolkit, which brings the MNUFC brand to life across every channel, including TV, radio, outdoor, social, digital and wearables (like the beloved soccer scarves). Fans around the world will experience the work during many pillar events planned for the 2019 season.