By the minneapolis egotist / /
SPAM® Brand turns up the heat with three new TV spots featuring the unmistakable sizzling sound of the iconic canned meat. To expand the brand’s appeal, two spots in the April 8 launch showcase recipes specifically aimed at younger, multicultural consumers. Created by the BBDO Minneapolis agency, the food-centric spots sign-off with a simple acronym of what the SPAM brand stands for: Sizzle. Pork. And. MMM®.
“We want our hardcore SPAM® brand fans to crave it, not save it” says Group Account Director Alison Siviter BBDO Minneapolis. “But we also want to show everyone how great SPAM® brand is and invite more people to the table.”