AT&T Tower Brand Refresh

 

By the minneapolis egotist / /

AT&T Tower, the iconic skyscraper that stands in the heart of downtown Minneapolis, renovated their interior environment and added new amenities for their tenants. The Tower’s management group, Ryan Companies, hired Sussner Design Co. to evolve the property’s brand identity to one that better represented the unique personality of the building while also differentiating the Tower’s brand from the highly recognized corporate AT&T brand. Sussner’s goal was to create a refreshed brand for a building that people want to be part of, resulting in both attracting and retaining great tenants.

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