By the minneapolis egotist / /
Periscope is helping PEMCO Insurance pledge its allegiance to the people of the Northwest and their pursuit of life, liberty and doing cool things with a new brand campaign.
- This is the first campaign launch in a decade for the Northwest-based company, which supports a range of consumer insurance needs including auto, home, renters, umbrella and boat insurance and has achieved one of the highest customer retention rates in the industry.
- The marketing strategy highlights why it matters to have people who understand you in your corner and how PEMCO’s Northwestern brand gives it an advantage over competitors.
- Campaign elements include a new website, connected TV, digital video, social media and OOH. For this strategic audience, the OOH comes to life through unique placements on messenger bikes, fitness centers, elevators, the walkway to stadiums, movie theatres and a colossal wall in Portland, along with a domination of King Street train station in Seattle.