By the minneapolis egotist / /
Electric Advertising announced it has been selected as agency of record for LeaderOne Financial Corporation, based in Kansas City, KS. Billings have not been disclosed, but according to Electric Co-Founder Gail Joecks, “This is a very exciting win for our agency. LeaderOne is an incredible brand and we are honored to have been chosen to tell their story.”
LeaderOne is dedicated to transparent, tangible, responsive service in mortgage lending, and the company’s exponential growth, which began during an economic downturn, is a testament to the efficacy of their practices. Electric will partner with LeaderOne as they expand their marketing efforts to reach broader audiences with their unique customer-centric approach to lending. “As a company with roots in the Midwest, our mission is driven by the values we grew up with; your word is your word and respect for others is a way of life,” said Michael Stoddart, President & CEO of LeaderOne. “Electric is going to help us bring that message to life. They’re a great fit for us because our cultures and values completely align,” Stoddart added.
Electric anticipates its initial work for LeaderOne to break at the beginning of the second quarter.