Wunderman Minneapolis has the Courage to Change


By the minneapolis egotist / /

Wunderman Minneapolis, a leading creative, data, and technology global digital agency and a member of WPP, announced today the release of its 2019 Be Great logo and sizzle reel, highlighting its people, work and culture. The reel features work from Best Buy, TCF, Sherwin Williams, Blue Cross Blue Shield of MN and others. The collateral showcases Wunderman Minneapolis’ diverse capabilities and award-winning campaigns, featuring its employees against a backdrop of Minneapolis, energetically encouraging clients and staff to be confident and bold.

Wunderman Minneapolis’ 2019 charge of Courage to Change is embodied in the release of its annual Be Great logo. The logo and sizzle reel release signify an annual reset of both the company’s internal culture and commitment to embrace new client challenges with innovation.

“We’ve had two strong years of growth with new client wins and creative opportunities across all clients and industries,” said Pat Petschel, Managing Director of Wunderman Minneapolis. “Our ability to adapt ourselves to the increasingly diverse needs of all clients is owed entirely to the incredible Wunderman Minneapolis team. Throughout 2019, we need to continue to embrace and thrive in change.”

“We created Be Great as part belief system and part measuring stick, so we never settle for just good,” said EJ McNulty, Executive Creative Director at Wunderman Minneapolis. “Especially now, with so much change, it comes down to fostering diverse teams with a passion for what’s next, working side-by-side, to do amazing work. I’m really happy with how this year’s sizzle reel featuring our new Be Great logo captures this thought.”


  1. Julian Rohweder March 9, 2019

    Nice Video!

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