Fallon and Culligan Water Launch New Campaign


By the minneapolis egotist / /

Culligan and Fallon give water a voice in their newest campaign. The spots are filmed from water’s point of view: boiling green beans on the stovetop, inside a jello mold at a childrens’ party and looking up from a dog’s water bowl. A playful, rhyming voiceover highlights benefits of Culligan water throughout the home – “Culligan can make water softer and cleaner! Culligan Water makes green beans green-beanier!” and “With Culligan water the dishes could sparkle, the laundry’s to die for and the coffee’s remarkable.”

An extension of “You could give your people Culligan Water,” the new creative work gives a unique perspective on how important water is to all of us. From providing cleaner drinking water for pets, to cooking with purer water, to showering with softer water, Culligan offers whole-home solutions and services to help your home get the best water it can. 

From Rick Utzinger, Fallon ECD: “Culligan has been a great partner, helping us develop creative ideas that will make their brand synonymous with soft, clean, great-tasting water. We wanted to remind people that the water in their homes touches everything and the poetic device is a playful way to deliver hard facts about how Culligan Water benefits our children, pets and loved ones.”


Executive Creative Director – Rick Utzinger

Creative Director – Charlie Wolff

Senior Copywriter – Simon Roseblade

Senior Art Director – Jay Morrison

Producer – Erin Kirby

Production House –Farm Film Productions

Director – Kevin Thomas

Group Planning Director – Erin Tait

Group Account Director – Marc Mason

Account Supervisor – Kelly Holley

Group Media Director – Michael Schwandt

Executive Sponsor – Rocky Novak

Executive Sponsor – Niki Dobratz



  1. Michael March 19, 2019

    Great campaign.
    I’m a fan.

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