Broadhead Wins 28 NAMA Awards

 

By the minneapolis egotist / /

Broadhead, an independent, full-service agency based in Minneapolis, took home 11 First Place and 17 Merit Awards at the regional National Agri-Marketing Association (NAMA) competitions among five regions across the United States. The regional award winners will compete at the National Best of NAMA Awards Show in April.

“We had an incredible variety of clients represented at NAMA this year,” said Beth Burgy, President. “From connecting with producers and veterinarians for Boehringer Ingelheim to nutrition-conscious mothers for The California Strawberry Commission, these awards showcase our commitment to agriculture producers and the everyday consumers they connect with.”

Broadhead won First Place honors in the following categories:

Advertisements

Boehringer Ingelheim Vetmedica, Inc.:

– Spreads, series—”Cattle First”

– Single page ads—Pyramid + Presponse SQ “One Small Change”

– Radio, single—Alpha “Here To Save The Day” spot

– Radio, single—Bovikalc :60 spot

– Television, single or series—Longrange “Pack On The Pounds” spot

Marketing

Boehringer Ingelheim Vetmedica, Inc.:

– Point-of-purchase materials—Triangle Point-of-Purchase Display Materials

– Premiums/specialties directed to farmers, growers, ranchers or others serving agribusiness—Cattle First “Lunch” Box

– Interactive marketing tools—Infographic – Influenza-A Virus In Swine – A Looming Threat

Digital

Boehringer Ingelheim Vetmedica, Inc.:

– Advertising on the Web—Directed to farmers, ranchers or growers, and all others serving agriculture—Eprinex® “Deadly Effective” Digital Banner Ads

– Advertising on the Web – Directed to farmers, ranchers or growers, and all others serving agriculture—Enterisol® Ileitis “Direct Is Best” Digital Banner Ads

Public Relations

The California Strawberry Commission:

– Company or Producer-Funded PR campaign directed to consumers—“Snack on This” Campaign

In addition to the First Place recognitions, broadhead received Merit honors for work with Boehringer Ingelheim Vetmedica, Inc., Newport Laboratories, Cargill, The Mosaic Company and Firestone Ag.

 

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