By the minneapolis egotist / /
, an upper midscale hotel brand inspired by a sense of belonging, community, and shared experiences, has launched a new brand awareness campaign across national cable TV, digital audio, digital video, programmatic display, and social media.
The campaign’s position, “Owning the Road,” was conceived at the intersection of company, brand, culture, and competition. It means letting CIS be part of everyone’s journey—giving permission to get out there, to experience what surrounds the 460 locations, and to live the best moments that are waiting to happen.
As part of Radisson Hotel Group—a newly rebranded global hotel group – CIS centered the 15-second spots around the company’s larger signature service philosophy, “Every Moment Matters.” During these real-life moments, whether it’s coffee spilling on the way to a work presentation or making memories chaperoning a child’s entire soccer team, CIS is part of your journey and on the way to wherever you’re going.
Credits: KNOCK, House Special, and Haworth.