Colle McVoy Kicks Off New Campaign in Time for the Big Game


By the minneapolis egotist / /

Children’s Health, the eighth-largest pediatric health care provider in the nation, is launching a new campaign that kicks off with a :60 anthem spot airing during the Big Game in the Dallas-Ft. Worth market. Called Kids Rule, the campaign is all about celebrating the resiliency of kids and just how great they are today—no matter what stage of recovery they’re in. It also conveys the dedication Children’s Health has for making life better for children and getting them back to their rambunctious selves.

The spot sets the tone for the entire campaign to follow, which is unique in its celebration of children, rather than a focus on technology. Additional TV spots, print, digital, social content and out-of-home elements will run throughout the year.

Client:  Children’s Health

Agency: Colle McVoy

Creative Editorial: Spot Welders

Editor: Robert Duffy

Post Producer: Jessica Davis

Color Grade: CO3

Colorist: Billy Gabor

Online/Mastering: Drive Thru

Flame Artist: Derek Johnson

Audio Mix: Grey Ghost

Audio Engineer: Greg Geitzenauer

Music: Vintage Twin through Marmoset 


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