By the minneapolis egotist / /
Children’s Health, the eighth-largest pediatric health care provider in the nation, is launching a new campaign that kicks off with a :60 anthem spot airing during the Big Game in the Dallas-Ft. Worth market. Called Kids Rule, the campaign is all about celebrating the resiliency of kids and just how great they are today—no matter what stage of recovery they’re in. It also conveys the dedication Children’s Health has for making life better for children and getting them back to their rambunctious selves.
The spot sets the tone for the entire campaign to follow, which is unique in its celebration of children, rather than a focus on technology. Additional TV spots, print, digital, social content and out-of-home elements will run throughout the year.
Client: Children’s Health
Agency: Colle McVoy
Creative Editorial: Spot Welders
Editor: Robert Duffy
Post Producer: Jessica Davis
Color Grade: CO3
Colorist: Billy Gabor
Online/Mastering: Drive Thru
Flame Artist: Derek Johnson
Audio Mix: Grey Ghost
Audio Engineer: Greg Geitzenauer
Music: Vintage Twin through Marmoset