Fiber One Taps SNL Alum for Humorous Take on Fiber


By the minneapolis egotist / /

Let’s be honest: we all know what fiber is for, even if we don’t talk about it.

That’s why Fiber One partnered with SNL-alum Cheri Oteri to launch Fiber One Strawberries and Vanilla Clusters, a new cereal arriving in stores this month. Beyond starring in the spots, Cheri also had a hand in developing the scripts and—doing what SNL stars do best—riffing on set, spoon drop and all.

Take a look beyond her obvious one-liners and you might be surprised to find a few other tongue-in-cheek references to fiber’s most famous effect … if you know what we mean.

 The work comes from Fast Horse and was directed by Tyler Spindel of Go Film.

Campaign Credits

Client: General Mills, Fiber One Cereal

Talent: Cheri Oteri

Creative Agency: Fast Horse

Producer: Jennifer Weinberg

Media Buying Agency: Mindshare

Production Company: Go Films

Director: Tyler Spindel

EP: Gary Rose

Line Producer: Aesli Grandi

Editorial: Whitehouse Post

Editor: Brian Gannon

Producer: Joanna Manning

VFX: Carbon VFX

Flame: Pete Mayor

EP: Matthew McManus

Producer: Gloria Guerra

Audio: Lime Studios

Mixer: Zac Fisher


  1. Mr Anonymous October 22, 2019

    Lots of credits but nothing for those who had the idea. Writer? Art director?

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