By the minneapolis egotist / /
Red Wing Shoe Company, a global leader in the design, production and distribution of work, safety and lifestyle footwear and work apparel, has selected Carmichael Lynch Relate as its new public relations agency for its Red Wing Shoe brand following a competitive search. The agency was selected based on its strategic approach to multichannel storytelling, relevant client experience working with best-in-class business-to-business brands and ability to find creative solutions to communications challenges.
Carmichael Lynch Relate will handle corporate public relations and content strategy, along with media relations, for Red Wing Shoe Company’s safety footwear and global industrial B2B work category, which includes energy, manufacturing, transportation and construction markets.
“We seek partners who can be zealots of the brand while immersing themselves in our business and becoming a true extension of our internal team,” said Red Wing Shoe Company Vice President and Chief Marketing Officer Dave Schneider. “Carmichael Lynch Relate is the modern PR firm we were searching for to help take our communications and content strategy to the next level.”
“Red Wing has been a brand we’ve always admired, with a rich history of delivering high-quality products that delight customers around the world,” said Carmichael Lynch Relate President Julie Batliner. “We look forward to partnering with this well-respected company to help deliver on its ambitious business plans.”
A premium brand in the industrial safety space, Red Wing Shoe Company’s flagship brand enjoys deep affinity and steadfast loyalty among both industrial customers and end users. As the company seeks to expand its reach and build its reputation, the internal marketing team believes public relations can be a significant contributor to its aggressive growth goals.
Work between the agency and Red Wing Shoe Company began in December 2018.