By the minneapolis egotist / /
Inspired Closets, a premium brand within the $9 billion home storage and organization category, is introducing a new TV spot within its ongoing national campaign this week from AOR, Minneapolis-based Solve. The television spot features a woman rehearsing her introduction, seemingly prepping for a blind date. The story unfolds to reveal she’s, in fact, going to meet her adoptive son for the first time. “Life’s most inspired days start in Inspired Closets,” said Solve account director Andrew Pautz. “The campaign has been remarkably successful in repositioning the closet as the catalyst for life’s experiences,” Pautz added.
The television commercial was shot by Harrison Schaaf of award-winning production company Whitelist, based in Los Angeles, and will be part of the brand’s multi-media, multimillion-dollar campaign in 2019. The national campaign includes broadcast, print, digital and social content, and dealer support materials.