By the minneapolis egotist / /
Sarah Edwards has created the #WhoInfluencesYou campaign to shine a light on people who are truly influential but maybe don’t participate in social media. As a somewhat reluctant influencer, Sarah sometimes struggles with the direction influencer marketing is heading and she wanted to shake things up.
Sarah thought to herself, “What if influencers had to share their ‘perks’ with someone who truly influences them?” It could be a stranger, a neighbor, a friend, a family member, etc.
To kick off the campaign, Mall of America came on as a partner to help champion this concept. Each social influencer would create a video about someone in their lives who truly inspires them. Then, the influencer and their inspiring person of choice would be treated to a day of shopping on Mall of America’s dime. The purpose? To remind us of the people in our community making a difference in small, quiet ways and to give them some TLC.