By Egotist / /
ICF Next (formerly Olson/Olson Engage) is the most shortlisted agency in the show, with 20 nominations, and Carmichael Lynch Relate is third with 18.
Eight ICF Next clients made the list, including the Minnesota Wild (shortlisted twice), Skittles, Heinz, Jim Beam, Miller Lite, Days Inn, Reynolds and Terminix. Olson Engage was the most-shortlisted (and biggest eventual winner) last year as well, when its work for Paqui Chips won Best in Show honors.
Olson’s rebranding as ICF Next was announced earlier this month, so the new agency isn’t wasting much time getting noticed.