Local Agency Converts Pie Brand to Lifestyle Brand


By the minneapolis egotist / /

How do you break through the clutter this holiday season when brands are making loud, brand-forward spoof gifts? You go the opposite, and design one that people would actually wear—not for a laugh, but to celebrate the lifestyle and look of sweet, decadent pie. Then you get it picked up in top publications like Parade, Bustle and Reader’s Digest (to name a few).

Edward’s Pies’ launched their new Confection Collection merchandise for the holidays, which was designed and sourced by Carmichael Lynch and Carmichael Lynch Relate (PR), aimed to expand the sensory experience of dessert beyond the dining table through a variety of items for sale on a special microsite: EdwardsHolidayShop.com.

The lightly branded line features items priced from $6-$150, including:

Cardigans, graphic tees and baby onesies

– Decadent, triple-layer chocolate crème handknit blanket

– Moisturizing and exfoliating Treat Yo Face mask

– Mouthwatering trio of pieromatherapy oils


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