By Egotist / /
Jonathan Chapman’s rundown of his latest work.
Production: Golden Arches, aka McDonald’s
Locations: Las Vegas, Portland, Seattle and Austin
Backdrop: Golden Arches, cities of magnitude, kitchens, dining areas, service counters, parking lots, and drive-thru windows.
Styling Highlights: the wide variety of props only found at McDonald’s, plus a few personal items from employees and patrons.
Talent: 98% real people cast on location in advance of the shoot alongside others discovered on the spot. Austin had a few agency hipsters mixed in.
Gear: we packed light and brought the essentials.
Lighting: Fiilex P360EX kit, Texas & Vegas sun, Portland & Seattle clouds, the warm glow from the parking lot Arches, and our Flexfill bounces.
Cameras: (2) Canon 1DX MKII, (1) Canon 5d MKIV.
The Unexpected: working with 3 PAs in each market made for a multi-faceted crew with a lot of fun stories.
Prop Love: McNuggets, Big Macs, Quarter Pounders, McCafes and, of course, french fries.
Set Surprise: Heather’s pups making a guest appearance.
Spontaneous Inspiration: Powell’s Bookstore in Portland along with a few Blue Star donuts to top off the morning.
Weather: four different areas of the country with a seasonal mix to keep things fresh.
Parting Creative: a robust library of stills and video to showcase all things McD’s.