McDonald’s | Under the Golden Arches


By Egotist / /

Jonathan Chapman’s rundown of his latest work.

Production: Golden Arches, aka McDonald’s

Locations: Las Vegas, Portland, Seattle and Austin

Backdrop: Golden Arches, cities of magnitude, kitchens, dining areas, service counters, parking lots, and drive-thru windows.

Styling Highlights: the wide variety of props only found at McDonald’s, plus a few personal items from employees and patrons.

Talent: 98% real people cast on location in advance of the shoot alongside others discovered on the spot. Austin had a few agency hipsters mixed in.

Gear: we packed light and brought the essentials.

Lighting: Fiilex P360EX kit, Texas & Vegas sun, Portland & Seattle clouds, the warm glow from the parking lot Arches, and our Flexfill bounces.

Cameras: (2) Canon 1DX MKII, (1) Canon 5d MKIV.

The Unexpected: working with 3 PAs in each market made for a multi-faceted crew with a lot of fun stories.

Prop Love: McNuggets, Big Macs, Quarter Pounders, McCafes and, of course, french fries.

Set Surprise: Heather’s pups making a guest appearance.

Spontaneous Inspiration: Powell’s Bookstore in Portland along with a few Blue Star donuts to top off the morning.

Weather: four different areas of the country with a seasonal mix to keep things fresh.

Parting Creative: a robust library of stills and video to showcase all things McD’s.


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