By the minneapolis egotist / /
Messages of peace and kindness, led by the advertising community, will ring across the nation just in time for International Day of Peace on September 21.
Peace Paper, a non-profit initiative on a mission to inspire a more peaceful and kinder world, was created by Minneapolis-based independent agency Periscope as a way to use creativity to impact positive change. The organization just announced two big developments in the Peace Paper movement, which went live this week in celebration of the peace-inspiring holiday.
A unique billboard campaign with OUTFRONT Media will kicked off on Monday and will run through Friday, September 21. OUTFRONT’s digital billboards across the country will share Peace Paper’s out-of-home messaging to inspire people to think differently about what peace means and activate them to be a part of making the world a kinder and more peaceful place.
“At a time when negativity runs rampant, we wanted to create something committed to putting only goodness out into the world,” said Periscope’s CEO, Liz Ross. “Advertising is one of the most powerful tools of change that we have available, and we have the power to use it to not just sell products but also impact positive change in our society.”
“OUTFRONT billboards provide the perfect canvass for Peace Paper’s highly visual campaign in terms of both larger than life physical platforms, and an ability to hone in at the neighborhood level,” said Jodi Senese, Chief Marketing Officer of OUTFRONT Media. “We are excited to deliver messaging of positivity and kindness across the US, and know that these gorgeous designs on our billboards will resonate with many, especially on International Day of Peace.”
Then, on International Day of Peace (Friday, September 21), Peace Paper will officially launch Peace Paper education kits. The kits are funded through the sale of Peace Paper and use art-centered education tactics to bring peace education into public schools. Including Peace Paper, paper-making supplies and curriculum for grades K-12, education kits will be donated to schools in need through an open nomination process accessible via the Peace Paper website. The curriculum, which was developed in collaboration with Hopkins Public Schools and ties into core standards, fosters the development of skills in several key areas, such as communication, self-expression, diversity of thought, inclusion, collaboration, and activism.
“Peace Paper provides people a simple tool that can be used to share expressions of peace and foster discussions about peace, and the creativity involved encourages people to be vulnerable and honest in ways that sometimes only art allows,” said Periscope’s chief creative officer, Peter Nicholson. “When Peace Paper is put into the hands of students, you can see how they open up their eyes and hearts to those around them. You can’t help but feel inspired. And isn’t that what our business is all about?”
The Peace Paper education kit launch event will take place at West Junior High School, in Periscope’s home state of Minnesota, where students and faculty are overcoming the loss of three students last year and are eager to start of the new school year on a peaceful and positive note. The event will be shared via Facebook LIVE and through Peace Paper’s social media channels, where people across the world are encouraged to post their own messages and creative expressions of peace. By using #PeacePaper, images posted online will also be considered for future editions of Peace Paper. For more information about Peace Paper and its impact or to nominate a school to receive a Peace Paper education kit, visit www.projectpeacepaper.com.