By Egotist / /
intellicents has announced its brand anthem video titled “what’s your dream?” has been awarded the 2018 Bronze Telly Award for Social Video in the General Products and Services category.
intellicents, a pioneer within the investment management and employee benefits community has an end goal of helping the American worker make their dreams real. “what’s your dream?” captures the heart and soul of that dream.
“The Brand Anthem video ‘what’s your dream?’ originated with the effort to tell the story of ‘who we serve,’ and it’s a dream come true to see our efforts being awarded,” said Brad Arends, CEO of intellicents. “Our social media strategy will continue to dive deeper, humanize the people we serve every day, and tell their stories.”
This approach is the brainchild of the firm’s brand manager, BRICK by Mortarr (formerly The Marketing Plant), in Albert Lea, Minnesota. Together, the two companies worked with the crew from acowsay cinema out of Minneapolis, Minnesota, on the production of the video.
“We love working on the intellicents brand,” said Cole Thompson, Creative Director at BRICK by Mortarr. “These stories aren’t about intellicents, they’re about real people. It takes a brave brand to do something that doesn’t talk about yourself. And in the end that says a lot more about you. It’s refreshing to be a part of it.”
“’what’s your dream?’ is a film that captures the heart and soul of the American dream,” said Tyler Eichorst, owner of acowsay cinema. “intellicents is an organization that values relationships, and by telling the story of who they serve, puts people over products. It was a pleasure to work with a firm that shares our values and appreciates the power of storytelling to connect with people.”