By the minneapolis egotist / /
Colle McVoy has been named agency of record for Vermont Creamery, makers of award-winning artisan butter and cheese and an independently operated subsidiary of Land O’Lakes, Inc. The assignment, which includes strategic planning, creative, design, media planning and buying, content strategy and consumer engagement, will help the brand reach significant expansion and growth goals.
“When it was time to share the Vermont Creamery story and products with more consumers, we were excited to bring the Colle McVoy team on as our partner,” said Tim Scott, Chief Marketing Officer, Land O’Lakes, Inc. “Colle McVoy has been a strategic collaborator on numerous Land O’Lakes brands and we look forward to their contributions to the rebranding efforts.”
“This is such an exciting time for Vermont Creamery and we’re thrilled to partner with a company with such an amazing heritage story,” said Christine Fruechte, Chief Executive Officer, Colle McVoy. “As pioneers of artisan dairy, they have been consciously crafting delicious goat cheese and European-style dairy products for more than 30 years. It’s time to share their unique history and innovative products with the world.”
Vermont Creamery recently unveiled a new brand and packaging design that will flow into the marketplace beginning late summer and throughout the winter. Consumer marketing activations will roll out later this summer.