Coloplast Taps Riley Hayes for Brand Awareness


By the minneapolis egotist / /

Coloplast, an international healthcare products and services company, has chosen Riley Hayes to create a brand awareness campaign for EasiCleanse™, which strives to be the future of bedside bathing and bathing protocols for hospitals across the country.

Riley Hayes’ first challenge will be getting this unique single-pack solution into the right hands for trial. The agency has said it will use smart positioning, precision audience segmentation and of course, inspired creative.

“We’re thrilled to be co-conspiring with Coloplast on EasiCleanse,” Riley Hayes Engagement VP, Dan Hoedeman says. “This product isn’t just an upgrade for patients, it’s an upgrade for the entire hospital supply chain. Marketed the right way, EasiCleanse could change the way hospitals everywhere care for their patients.”


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