By the minneapolis egotist / /
Michelle Raven, founder of the personal shopping program at Arc’s Value Village (AVV), a complimentary personal shopping & styling service developed exclusively for AVV, has resigned from her position. As of July 9, 2018, she will be taking on the role of Director of Business and Creative Development at Fiddlehead Design Group out of International Market Square in Minneapolis.
The personal shopping program, which Raven founded in 2011, is a key factor in differentiating AVV from other thrift stores in the Twin Cities, where similar services are not offered, and contributed to the success of Arc’s Value Village’s overall annual return on investment, showing that people who used the styling service spent approximately 10x more than the average shopper. Raven successfully grew the program to a team of seven stylists who now see an estimated 20 clients per week at all AVV locations.
Raven supported the personal shopping program using her personal Instagram account (@thriftstylist) by hosting weekly #VillagerforaDay “influencer takeovers.” In just 3 years, Raven built an impressive Instagram follower count of over 11K.
Raven is looking forward to taking the experience, influence and leadership directive she cultivated as the executor of the Arc’s Value Village personal shopping program into her new leadership role as Director of Business and Creative Development at Fiddlehead Design Group. In this dynamic role, Raven will lead new business development, traditional and social media marketing initiatives and brand ambassadorship.
Jen, Co-Owner of Fiddlehead Design Group says,“We are beyond thrilled to have Michelle join our close-knit team, we have been waiting for a talent like her to add to our company and we cannot wait to see how she influences our brand and business.”
At the time of this release, Arc’s Value Village will continue offering the free personal shopping service that Raven built. However, she will permanently retire the associated #VillagerforaDay Sunday influencer takeover initiative.
The evolution of @thriftstylist will be determined by Raven who owns and manages the account.