By the minneapolis egotist / /
Periscope’s latest integrated brand campaign, featuring real-life overachievers, drives awareness and visibility for the pioneer of ionized alkaline water.
“The influencers we selected aren’t the stars you normally see in television commercials. They are people who embody all that we are capable of when we go the extra mile, and push one step farther,” said Peter Nicholson, Chief Creative Officer, Periscope. “This entire campaign is really about highlighting the journey when you push from ordinary to extraordinary. That’s what Essentia does, and it was an exciting challenge to hold our creative work to the same standard.”
Even the anthem video was shot by an overachiever in his own right—Austin Will, an American director who dropped out of school at 18 and went on to shoot work for brands like Adidas, Nike, ESPN and UBER.