By Egotist / /
As the Oregon hazelnut industry undergoes significant expansion, the Oregon Hazelnut Marketing Board (OHMB) has named Minneapolis agency FLM Harvest as its marketing-communications agency to develop and launch a multichannel communications campaign aimed at increasing domestic awareness and demand.
Oregon growers produce 99 percent of U.S. hazelnuts. Their acreage has more than doubled in the past five years and continues to increase by at least 8,000 acres each year. OHMB selected FLM Harvest after a competitive search to cultivate new demand within the foodservice, manufacturing, retail and consumer markets.
“As our industry expands, it is important that we continue to broaden awareness and understanding of Oregon hazelnuts’ benefits and versatility while maintaining a premium price for our growers,” said Meredith Nagely, OHMB manager. “FLM Harvest uniquely understands the food industry value chain, as well as the consumer food landscape.”
The agency specializes in producer-funded communications outreach with its food team representing organizations such as the Mushroom Council, National Watermelon Promotion Board and Southern Peanut Growers. As part of its support for the hazelnut industry, FLM Harvest will connect with target audiences via social/digital initiatives, orchard tours, trade show activations, influencer engagement, chef-driven events and trade and consumer earned media outreach.
“The Oregon hazelnut industry is poised for tremendous growth, and we are honored to be part of its next chapter,” said Rob McClelland, FLM Harvest president and chief executive officer. “We look forward to making Oregon hazelnuts the hazelnut of choice for premium snacks, healthy product innovations and trend-forward menus nationwide.”