By the minneapolis egotist / /
More than 80% of U.S. households buy organic food on a regular basis. One brand is putting a stake in the ground and aims to answer why even your alcohol should be organic.
Prairie Organic Spirits, the first and number one selling certified organic spirit, is launching a national campaign “A Better Spirit,” with their new agency-of-record, Haberman, a creative engagement agency in Minneapolis.
After a competitive search and review, Prairie Organic named Haberman its new agency of record. Prairie hired Haberman not only for robust organic category experience, but for the agency’s proven track record helping brands achieve success and elevate their thought-leadership positions within the industry. Haberman has extensive experience helping grow pioneering brands like Annie’s, Organic Valley and Earthbound Farm.
Based in Princeton, Minnesota, Prairie produces farm-craft spirits using single-sourced, vintage corn grown on family-owned, organic Midwest farms. Prairie Organic’s farmers work in their fields up to three times longer than conventional farmers – often weeding by hand – to cultivate the nutrient-rich soil and organic corn. They farm organically, without herbicides and pesticides, because they don’t believe in compromising the quality of their product, which leads to the impeccable, award-winning taste of Prairie Organic Spirits.
Prairie’s production process also includes the “Guardians of Prairie,” who individually taste test the batches of alcohol, which are distilled to taste rather than a prescribed number of times.
Haberman will launch the integrated marketing campaign June 6th with print and digital, three videos and an influencer program. A spot market approach targets 10 key markets throughout the U.S., along with a national PR and influencer campaign.