By the minneapolis egotist / /
For decades, Cub Cadet has been a leading manufacturer of outdoor power equipment. But with heightened competition and aggressive growth goals, they sought a partner to help them win on brand value.
Colle McVoy worked to uncover the Cub Cadet story and discovered a customer-centric focus that could be articulated into a powerful brand purpose: Unlocking Possible.
Director: Michael Geoghegan, Partizan
DP: Starr Whitesides
GCD: John Neerland
ACD/AD: Adam St. John
CW: Eric Hansen
Agency Producer: Erik Ramstad/Shannon Laylon
VFX: Tony Mills, Eric Schulist, Riley Eastman, Mike Nelson, Tom Doeden, Pixel Farm
Color: Dave Sweet, Pixel Farm
Edit: Carrie Shanahan, Pop-Up Post
Mix: Ken Chastain, Pixel Farm
Producer: Kathy Yerich, Pixel Farm