By the minneapolis egotist / /
By now you’ve most likely seen the new logo. So let’s move on to the new spots.
These spots portray Blue Shirts as inspiring friends who help customers solve their needs and discover what’s possible with technology.
“Telling the story of our people—and how we make a meaningful impact on customers’ lives—is at the heart of this work,” Best Buy Chief Marketing Officer Whit Alexander said. “Our people are our insurmountable advantage.”
“We have a great story to tell,” Whit said. “The core of what differentiates Best Buy vs. everyone else—and makes us awesome for customers—is that we understand your unique needs and how tech can enhance your life.”
Client: Best Buy, Agency: Best Buy, Executive Creative Director: Bruce Bildsten, Creative Director: Paul Asao, Art Director: Charlotte Moore, Writer: Teresa Elliott.