By the minneapolis egotist / /
The Minnesota chapter of the Public Relations Society of America (PRSA) will be celebrating the 40th Annual Minnesota PRSA 2018 Classics Awards, starting at 5:30 p.m., Thursday, April 19, at The Grand 1858 at Minneapolis Event Centers. Excitement for the 40th anniversary of this event has culminated with the introduction of a new venue and pre-party activities, including contests and door prizes.
The Classics Awards are given to communications professionals who have, in the judgment of their peers in the communications field, excelled in handling a communications-related issue with professional skill, creativity and resourcefulness. Minnesota PRSA members submit nominations to the event committee, where a panel scores each nomination based on various criteria. The winners of each category will be revealed at the banquet, in the company of peers in the communications field from various industries within the local market.
The Best of Show represents the top honor of the evening, given to the highest-scoring category winner for a public relations and communications campaign. Past winner include Padilla for their work with Niagara Conservation (2017), Exponent PR for their work with Land O’Lakes (2015), and the Minnesota National Guard and Interagency Employment Working Group for their “Hire Minnesota’s Veterans” campaign (2013).
Awards will be given out in 25 different categories split into two groups: Elements and Programs. The Elements categories focus on individual components or tactics of a communication plan, such as Special Purpose Publications, Multimedia and Annual Reports. Program categories recognize achievements in overall public relations and communications campaigns, including Community Relations, Institutional Programs and Public Services.
The event it open to the public, and tickets are still available. Online registration is available here until April 16.
Tickets for PRSA members are $90, while non-member tickets are $100. Student tickets are also available, for $35, and a table of 10 can be purchased for $900.