GoKart Labs has announced the hiring of Beth Allen as Director of Marketing. Based in Minneapolis, Allen will lead the growth of the GoKart’s marketing practice, helping clients drive new business growth via digital marketing.
“GoKart’s roots are planted in performance marketing driven by deep analytics and speed-to-learning. With Beth’s deep expertise in all facets of marketing, I think GoKart is now prepared to be a dominant player in the space. This is a huge step for us and great news for our clients,” said Don Smithmier, GoKart Labs’ CEO and co-founder.
Allen is coming to GoKart with years of experience leading teams of digital marketers, creatives,designers, and content specialists. She has deep expertise as a marketing leader in the education industry; working as an executive leader for both Collegis Education and Rasmussen College previously. She also brings to GoKart a shared passion for human-centered design and using data to help solve complex brand problems.
“What drew me to GoKart was their innovative approach to business and a culture that radiates from every single person. As a design thinking enthusiast, I believe innovation lies in putting humans first, continuous iteration, and never settling for the status quo.” said Beth Allen, Director of Marketing at GoKart Labs. “GoKart’s approach is ideal for today’s disruptive market and I am excited to join their cause.”