Fresh Meat Friday: Vanessa Berglund


By the minneapolis egotist / / We’re about to share one of the top young creatives in the Twin Cities. If you, or a youngin’ you know, have roughly 0–5 years of professional experience and a fantastic book, for the love of God, please send the info to us at [email protected] Twin Cities, our fresh cut this week is soon-to-be graduate Vanessa Berglund. Let’s get to it, shall we? What are your creative aspirations? Where do you see yourself in five years? “Five years from now, I’d like to be a designer at a studio in the Minneapolis-St. Paul area, working on branding, packaging, illustration, and typography projects. I really love learning and helping others with their projects, so I’m also interested in getting my master’s degree and eventually becoming an adjunct professor at a local university.” What led you to where you’re at now? “I grew up loving to make things: my dad had a woodworking shop in our basement that I used to play around in, and my mom was always encouraging my siblings and me to do creative activities: crafts, painting, drawing, etc. I received a lot of encouragement from teachers over the years to pursue something in the arts, and this stuck with me through high school, when I was deciding on a college major. I was considering a couple different career paths, but I knew that if I didn’t pursue art and design, I would always regret it. I applied for the College of Design at the University of Minnesota, and I’ve always been really happy with my decision.” To date, what are your top three favorite projects? CURIOUS CUB Curious Cub is a brand of honey that entices consumers to try unique, unexpected flavors of natural honey. This sampler pack includes an engraved wood carrier and three flavors of honey: buckwheat, sage, and clover. Each jar features a hand-drawn illustration of the “curious cub” playfully exploring a floral field of its corresponding flavor.Featured on the Dieline. INCANDESCENCE Collector’s edition candle-making kit designed for Incandescence, a candle company that specializes in natural, organic ingredients, and a modern aesthetic. Kit includes instructions, soy wax flakes, cotton wicks, matchsticks, four scented oils (rose, orange, chamomile, and patchouli), four candle tins with illustrated patterns, and custom engraved wood box.Adobe Design Achievement Awards 2017 Semifinalist SCOUT SCOUT, an acronym for serve, create, observe, unite, and thrive, is Christiansen Creative’s new internship program that pairs interns with local, non-profit organizations. The branding is a modern take on old-school Boy/Girl Scout paraphernalia, evoking feelings of playfulness, fun, and learning while still staying professional. Interns (scouts) earn badges as they progress and grow throughout the duration of their internship.Creative Director: Tricia Christiansen Are there any cool new projects coming up that you can talk about? If so, what excites you about them? “I’m currently working on some tattoo care products as a passion project, designing the branding, packaging, and illustrations. I love that it has pushed me outside of my comfort zone and challenged me to try out a new design style that people wouldn’t normally expect from me.” Killer stuff, right? Check out more of her work here. And, seriously, if you’ve got a design gig opening up in the near future, keep her in mind. The work pretty much speaks for itself. Plus, we hear she’s a pretty nice person, too.