By rizeabove / / Here’s the official release straight from the horse’s mouth: After 81 years, Campbell Mithun, one of America’s longest running agencies will simply become, Mithun. The identity change recognizes how prescient Ray Mithun’s branding philosophy “Everything Talks” was and how increasingly relevant it is today. “By changing the agency’s identity, we took Ray Mithun’s sage advice and tuned our positioning to ‘talk’ in a more singular, relevant way,” said Mithun CEO, Rob Buchner. “A highly evolved media practice sits at the center of our operating model. The co-mingling of creative concept, media strategy and rapid content production is the best way forward in this amorphous media world.” The agency’s proposition rests on the practical application of Creative Sciences – the use of data and psychology to inform, create and deploy market-changing ideas. And since Buchner’s appointment in 2013, the agency’s strategy has quietly attracted national talent and new clients alike. New people, robust digital and media capabilities are resulting in modern communication forms. This quiet momentum is serving Mithun clients well and legitimizes the separation from not only the Campbell name, but distinguishes it from several other Minneapolis agencies and legacy shops around the country. www.everythingtalks.com Later this year, Mithun makes its identity physical and moves four blocks up and two over to the former Federal Reserve Bank Building at 510 Marquette. About Mithun More than 80 years ago, founder Ray Mithun, boldly proclaimed in an internal memo – Everything Talks. With two simple words he declared that every aspect of brand–tangibles and communications alike–should work together in concert. This point of view has stood the test of time and remains truer today than ever. Combined with in-house media planning, buying and analytics capabilities from subsidiary Compass Point Media, Mithun approaches problems with the practical application of Creative Sciences – the use of data and psychology to inform, create and deploy market-changing ideas. It’s this approach that unlocks the power of creative content, partnerships and experiences by matching them with the proper context and scale designed to drive measurable business results. Mithun serves a client list including General Mills, Popeyes, Land O’Lakes, KeyBank, Toro, Wellmark, Pandora, Zoosk, Workday, Ashley Furniture, Nestle Purina, Blue Cross & Blue Shield, Johnsonville Sausage, and Save-A-Lot.
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