Colle+McVoy’s Uniquely Simple Times Square Ad

 

By rizeabove / / Colle+McVoy recently launched a unique OOH campaign in Times Square that was created to help the Recreational Boating & Fishing Foundation (RBFF) kick off the summer season. The digital billboard campaign first states “Get Away From All this,” pointing arrows around the urban chaos in the area. The next screen promotes TakeMeFishing.org, the comprehensive boating and fishing resource created by RBFF. We love how the simplicity of the message and the use of leveraging the surrounding atmosphere will help make this simple execution stand out. “Get Away From All This” Recreational Boating & Fishing – Colle+McVoy

Comments

  1. Elliottpayne July 18, 2013

    I like this
    I like this

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