Fresh Meat Friday: Abby Haddican


By rizeabove / / Get ready, we’re about to share another one of the top young creatives in the Twin Cities. If you, or a youngin’ you know, have roughly between 0-5 years of professional experience and a fantastic book. For all the glory send the info to: [email protected] Our fresh cut this week has been an English teacher, international traveler, legal assistant, Peace Corps worker, Copywriter, and a painter. Wow. Meet freelance designer and illustrator Abby Haddican. She got her start earning a BA in English at the University of Minnesota before spending two years in the Peace Corps teaching English in the Ukraine. Abby said, “When I came back to the U.S., I started freelance copywriting, which is how I discovered graphic design. After a while, I realized I was more interested in visual communication than in writing, so I went back to school to study art and design at the College of Visual Arts.” Soon to be a graduate of CVA (today), she already has held on internship at Bolster and is eagerly seeking out opportunities. Abby told us, “With design, it’s different. I like having a finished piece, of course, but I also really enjoy the process of designing. And I think it’s important to like what you do. If working feels like work, you’re doing it wrong.” So far she seems to be doing it very right. She recently won this year’s AIGA MN scholarship at Portfolio 1-on-1 and two of her projects are set to be featured in CMYK issue 55. On top of all of that she recently had an illustration accepted into the AI-AP online archive. Impressive. Awards aside we think Abby’s body of work speaks for itself. With her background in copywriting and a passion for illustration she is able to create work that not only stands out in the design world; but, also many pieces that are excellent in the ad world as well. Yet, we think best of all is the playful wink she puts on nearly every piece she touches. Check out more of Abby’s work after the jump. Also check out our last two features: Justin Schafer, a Freelance Art Director/Designer and Ryan Bren a Designer at Wink. JIF Packaging Design JIF is a great product with a boring, unattractive package. I had a lot of fun creating new labels that would be more appealing to kids and their parents. Como Zoo Print Ads Saint Paul’s Como Park is home to one of the country’s only remaining free zoos. Tasked with creating a series of print ads that would appeal to Twin Cities professionals in their mid-twenties, I centered my conceptual approach around the idea that Como Zoo is a great cheap date destination. I designed and illustrated the ads, created a new typographic logo, and wrote the tagline for the campaign: Bring a friend. Hennepin County Library iPhone App This redesigned iPhone app for the Hennepin County Library system addressed a host of usability problems and represented a complete visual overhaul of the existing app. A minimal design and color palette allowed book jackets, album art, and other images to take center stage for a pleasant, efficient browsing and search experience. Hausfox Magazine Hausfox is an online magazine featuring in-depth articles about home design and decor. I designed a logo, stationery system, and website for the company. Large photographs on the homepage encourage visitors to click through to the site’s interior pages, where a flexible grid system provides numerous layout options for each article. CVA 9 Staff Guidebook I recently learned the school I attend, The College of Visual Arts, will be closing its doors in June. Sad news, but it makes me happy to have worked on this project, a set of cards highlighting nine faculty and staff members from the college. The CVA 9: A Visual Guide to Your Criminal Dream Team describes each person through the filter of his or her “criminal specialty,” a sort of Ocean’s 11 twist on the standard staff biography. Each card features a portrait of a faculty or staff member and a few facts about his or her role at CVA; the copy is meant to be both entertaining and informative. Immortal Accessories Immortal Accessories is “a visual encyclopedia of the most memorable hats, glasses, beads, baubles, masks, mustaches, and other fashion ephemera from the past three thousand years.” See how many well-accessorized skulls you can identify.


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