• FLM Harvest Helps Gen Z Destress with Dairy

    by / February 27, 2020 /

    Judges were over the moon for the Moo Lab and #CupsofComfort PR and social media campaign that Minneapolis-based FLM Harvest created for Midwest Dairy to help drive a new generation to dairy. Moo Lab recently earned Best of Show for consumer audiences at the National Agri-Marketing Association Awards for Region 3, which includes the Minnesota region.

    FLM Harvest's campaign also earned first-place awards for News Release-Ag Media, Producer Funded PR Campaign Directed to Consumers and S[Read More]

  • Dole Food Company Selects Padilla as Digital and Social AOR

    by / January 9, 2020 /

    Integrated program leverages agency’s digital and social expertise and food industry knowledge

    MINNEAPOLIS (Jan. 9, 2020) – Following a competitive search, Dole Food Company, Inc., has selected Padilla as its digital marketing and social media agency of record.

    Padilla will lead Dole’s digital strategy, content creation, creative campaigns, email marketing, eCRM, paid media and community management for the brand’s U.S. and Canadian social platforms.

    [Read More]

  • Padilla Announces Agency Promotions

    by / December 26, 2019 /

    Padilla announced employee promotions across several of its industry and functional groups. These eight individuals, working from the Minneapolis office, were recognized for their contributions at the agency.

    Tracey Mercil was promoted from senior integrated producer to director of integrated production in Pad[Read More]

  • Kannalife Selects Padilla to Lead Pharma Brand Awareness

    by / November 12, 2019 /

    Kannalife, Inc. (OTC: KLFE), a biopharmaceutical and phyto-medical company innovating cannabinoid therapeutics, has selected Padilla as a strategic partner for its public relations and communications programs.

    Headquartered in Doylestown, Pa., Kannalife has extensively researched and improved cannabidiol (CBD) by using it to create new chemical entities to treat painful neurodegenerative and oxidative stress-related diseases.

    Padilla w[Read More]

  • Submissions for The Minnies are Open

    by / October 8, 2019 /

    The Advertising Federation of Minnesota (AdFed) has opened submissions for The Minnies: Media Innovation Awards. The Minnies honor agencies, vendors, and clients who put together the most innovative media campaigns of the year. In order to qualify for a Minnie Award, the submitter must: have an office in Minnesota; have created the majority of the work in Minnesota; and have run the campaign sometime between July 1, 2018 and June 30, 2019. Fee is $50 per entry. Submissions close on November 8[Read More]

  • broadhead Acquires Kohnstamm Communications

    by / September 4, 2019 /

    broadhead—the largest full service, independent marketing agency in Minnesota—has acquired Kohnstamm Communications, a leading food public relations agency. Known nationally for launching and marketing dozens of iconic better-for-you brands, including Honest Tea, Angie’s BOOMCHICKAPOP, Happy Baby and Noosa Yoghurt, Kohnstamm and its leadership team will transition into broadhead, while remaining a boutique, consumer food-focused brand in the market.

    Consistently ranked among the[Read More]

  • Research Report: Overcoming Barriers to Effective Marketing Decision Making

    by / August 14, 2019 /

    SCHERMER is proud to announce the release of the following research report "Five Barriers to Effective B2B Marketing Decision Making—And How to Overcome Them.” This report is based on SCHERMER's 2019 study of the State of B2B Marketing Decision-Making, which surveyed over 160 B2B senior marketers on the following topics:

    • How are B2B companies making current and critical marketing decisions in their organizations and, in particular, how are they using internal information or ex[Read More]