eyebobs Frames Up a New Brand Vision
by the minneapolis egotist / August 15, 2019 /
Minneapolis-based eyebobs is hitting reset on many aspects of its business, including new positioning, logo, expanded [Read More]
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Duke Cannon Upgrades Everyday Men to News Anchor Status
by Egotist / August 15, 2019 /
Hunt Adkins' client, Duke Cannon has seen significant growth within the men’s grooming product category both in-store and online, specifically with the success of Duke Cannon’s hair products.
To attract a subsegment of "Dukes" who tend to be younger and are generally more interested in premium hair wash and styling products, we know that appearance matters to them, so they’re willing to invest more time and money to look good. But while they give a shit about what they look like[Read More]
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Minneapolis Copywriter Is Old Now. Keeps Rapping Anyway.
by the minneapolis egotist / August 10, 2019 /
Alex Frecon's latest project is yet another music video.
In an age where everyone is obsessed with being young/cool/relevant for as long as possible, Alex is content with throwing up the white flag. Rear-view mirror, baby. Off into the sunset for this old Cadillac.
Chiggity check it out.
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Rise and Shine and Partners Debuts SmartStyle Hair Salons “Smart Equation” Campaign
by Egotist / August 2, 2019 /
In August, Rise and Shine’s new campaign for SmartStyle Hair Salons will launch with the Back-to-School season at Walmart. SmartStyle, part of Regis Corporation, is a full-service hair salon located inside Walmart stores nationwide. The “Smart Equation” campaign uses simple math to highlight the range of services and looks you can get from the professional stylists at SmartStyle Hair Salons.
The “Smart Equation” campaign features six short vignettes, including :30, :15 and :[Read More]
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SixSpeed Joins The Fight Against Poverty
by the minneapolis egotist / July 30, 2019 /
The Constellation Fund is a new philanthropic organization dedicated to fighting poverty in the Twin Cities. But, like poverty itself, the Constellation Fund isn’t that simple. To combat this issue in the most effective way, they take an unconventional approach that uses data and research to find and engage the largest poverty-fighting impacts in the community.
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TV Advertising Agency Marketing Architects Hires Ron Blevins As VP Of Media
by the minneapolis egotist / July 18, 2019 /
TV advertising agency Marketing Architects has welcomed Ron Blevins to the company as Vice President of Media. Blevins has gained extensive experience in the Minneapolis media industry over[Read More]
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Tony Franklin Debuts New Work For Etsy
by the minneapolis egotist / July 17, 2019 /
The latest campaign for Etsy explores what it truly means to live well with our well-curated belongings. Filmed over three days and resulting in six different 30-second spots, these films tell three unique but related character stories—each with a compelling style all their own. Here's one of Tony and crew's favorites.
Made in partnership with Frank Collective (Brooklyn, Los Angeles) and Radke Films (Toronto). With Frank Collective as creative agenc[Read More]
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Open Book Communications Re-Positions TreeHouse for National Expansion
by Egotist / July 17, 2019 /
In May, local non-profit TreeHouse launched their new brand with updated logo, visual identity, and mission. TreeHouse has been serving teens in the Twin Cities since 1979, giving them a safe space to process life’s ups and downs, develop healthy relationships, and find support. As TreeHouse looked to grow their model nationwide, they knew they needed a fresh look and articulation of their mission. Open Book Communications partnered with TreeHouse on a new visual identity and approach to th[Read More]
