The Brief: Edina Liquor had a new offering—free delivery in 2 hours or less, with a $35 minimum order. The problem was, nobody in town seemed to know about it. Alex was tasked with breaking the news in an entertaining way that resonated with a millennial+ audience.
The Strategy: Free delivery in 2 hours or less is a good deal. A really good deal. In fact, it’s such a good deal that when you hear about it, you might start to wonde[Read More]
The Advertising Federation of Minnesota (AdFed) has opened submissions for The Show. The Show is an annual event to recognize and reward the creative spirit of excellence in the art of advertising. Categories of this year’s Show are: Sales Promotion; Direct Marketing; Magazine Advertising; Newspaper Advertising; Ambient Media; Out-of-home; Websites; Social Media; Apps, Games and Virtual Reality; Blog Digital Publications; Radio Advertising; Television Advertising; Cinema Advertisi[Read More]
Production company and content studio Current Resident just capped off its first full year of business with a party to celebrate the city’s up-and-coming creative talent.
“Last year, Current Resident was just three dudes sitting in an empty warehouse space. The only reason we’ve been able to come so far so fast is because there’s a ton of talented people in this town who are hungry to do great work,” said Current Resident co-founder Patrick Shelton.
Designing characters, creating their backstory, and bringing it all to life is what the Gasket Studios team loves to do, and Plunkett’s Pest Control and Varment Guard asked them to do just that in their new brand campaign.
After concepting three different approaches, the teams were most excited to create a protagonist (superhero) and two unwanted antagonists (vermin) to play out everyday pest control scenarios. Partnering with Lynda Crotty, the storylines were established. While s[Read More]
Gasket Studios loves to keep it local. So when Quality Bicycle Products (QBP) called them to work with their brand 45NRTH, they were all sorts of excited.
The ask was to create a video showcasing QBP's new winter cycling boot, the Wölvhammer by 45NRTH. Since the boot was in the final stages of design and had yet to be manufactured, Gasket was only given a prototype. From the materials and boot pieces provided, they were able to create the boot in 3D. And the rest is, well, history. A[Read More]
Minneapolis-based production company Current Resident recently collaborated with Staffbook on a pair of videos to launch their new healthcare staffing app.
Originally intended as straightforward product videos, Current Resident partnered closely with Staffbook to build a deeper narrative around the app's users and present a fuller picture of the problem Staffbook is working to solve.
Current Resident, founded in 2018, specializes in building narratives around brands and moveme[Read More]
This week, catchfire premiered "Something For Everyone,” a short branded film showcasing Minneapolis’s own American Swedish Institute. Released in conjunction with Give To The Max Day, the narrative follows a father and daughter who become distracted by the unique exhibits, collections and events at the ASI. The American Swedish Institute, known internationally for its celebration of Swedish and Scandinavian heritage, has in recent years expanded its scope with social events like Cocktail[Read More]