• Submissions for The Show are Open

    by / December 2, 2019 /

    The Advertising Federation of Minnesota (AdFed) has opened submissions for The Show. The Show is an annual event to recognize and reward the creative spirit of excellence in the art of advertising. Categories of this year’s Show are: Sales Promotion; Direct Marketing; Magazine Advertising; Newspaper Advertising; Ambient Media; Out-of-home; Websites; Social Media; Apps, Games and Virtual Reality; Blog Digital Publications; Radio Advertising; Television Advertising; Cinema Advertisi[Read More]

  • BEsure with MNsure

    by / November 25, 2019 /

    Clarity Coverdale Fury (CCF), in partnership with client MNsure, launched a multimedia campaign supporting their open enrollment running now through December 23.

    Year after year, thousands of Minnesotans miss out on the chance to enroll through the MNsure exchange – operating under the assumption that “it’s not for them.” The new work drives awareness of why Minnesotans should use MNsure when shopping for health insurance.

    The campaign leverages an insight uncovered du[Read More]

  • Directors Set Up Shop As Plural

    by / September 16, 2019 /

    This past July, a collaborative team of directors joined forces to create Plural.

    Though unique in their own expertise and vision, all are equally hardworking and driven. These similarities, along with their industry experience, bring a distinct vision to their clients.

    Plural takes on projects with a director-driven approach. Having the ability to access the creative and practical expertise of the entire team delivers work that is fully developed to reach its highest creative[Read More]

  • HORMEL Compleats Brand Debuts New “Fast As BEEP” Campaign

    by / August 15, 2019 /

    The new HORMEL Compleats campaign connects to its audience with language as down-to-earth as the product. Created by BBDO Minneapolis, the spots feature real-life moments where people could really use a quick and easy meal. Once they learn about the speed and satisfaction offered by 60-second HORMEL Compleats, they’re so amazed they let a few exclamatory words slip.

    Luckily, the microwave beeps are there to keep everything family friendly. The campaign offers HORMEL Compleats an aut[Read More]

  • Haberman and Lorissa’s Kitchen Launch Some Tasty Work

    by / August 15, 2019 /

    Lorissa’s Kitchen, a mom-founded premium meat snack brand, is launching a new national campaign, “The Go-To Snacks for Go Time,” developed by a female-led production team, all-female client team, and a female director. All work was done in Minneapolis with their agency-of-record, Haberman, a creative engagement agency dedicated to telling the stories of pioneers making a difference in the world. The jerky category has been historically male-focused, and Lorissa’s Kitchen has set out t[Read More]