by the minneapolis egotist / June 21, 2018 / Instead of sitting in a Dilbertian cubicle, you could work in a rad North Loop office in Minneapolis and enjoy all the free espresso and LaCroix you want—or grab a workout in Media Bridge's in-house gym. You also get free lunch, free parking and agency experience to add to your resume/portfolio. FREE LUNCH! Check out internship opportunities in content creation, copywriting and graphic design. [Read More]
by the minneapolis egotist / June 15, 2018 / Clarity Coverdale Fury (CCF) earned three honors in the 2018 Healthcare Advertising Awards for their work with UnitedHealthcare. The winning entries were for a comprehensive “Where for Care” campaign developed for UnitedHealthcare’s Student Resources group, and included the following: Gold Award for Social Media Content, Bronze Award for Poster Series, Merit Award for Total Advertising Campa[Read More]
by the minneapolis egotist / June 11, 2018 / Here's what Sean Smith, executive creative director of Solve, had to say about the work. Background: Indian Motorcycles had been marketing its brand primarily on a product-by-product basis. With help from design firm, Good Fortune Collective, our goal with the “Set The Standard” campaign was to shift to marketing with an overall brand message. One that would resonate on a more emotional le[Read More]
by the minneapolis egotist / May 24, 2018 / Families that feel confident with their finances can more easily enjoy the here and now, making life’s everyday, unexpected and occasionally unbelievable moments count. That is the central idea anchoring Securian Financial’s new brand campaign—“Every Moment Counts”—which is being brought to life through the company’s first-ever national television advertising and sponsorships with[Read More]
by the minneapolis egotist / May 23, 2018 / Known for its ability to drive results by rethinking the media mix in order to connect more efficiently and ignite advocacy with core consumers and influencers, SixSpeed will provide strategic services and will utilize its brand, digital, content, connection, and experiential capabilities to deliver engagement across online and offline landscapes. BFGoodrich will compliment SixSpeed’s roster of[Read More]
by the minneapolis egotist / May 18, 2018 / "Set the Standard" is the first campaign from Solve since unseating Team One late last year. The campaign breaks this week and includes print, digital, and TV. This spot you're about to see marks the directorial debut of actor and motorcycle enthusiast Ewan McGregor. [Read More]
by the minneapolis egotist / May 15, 2018 / National in scope, the campaign for the Recreational Boating & Fishing Foundation (RBFF) features :60, :30 and :15 videos that portray fishing and boating as a thrilling and fierce activity that women love as much as men. Research shows that new participants to the sport of fishing are more likely to skew younger and female. In fact, 45% of new participants are women and many of them [Read More]
by Egotist / May 11, 2018 / In case you hadn't heard, Preston Kelly was named Agency of Record for Lil’ Drug Store Product’s NoDoz Alertness Aid brand following a competitive review. Some may remember NoDoz as the little white pill with 200 mg of caffeine, used as a safe and effective way to help restore mental alertness and wakefulness. Launched over 50 years ago, the NoDoz brand is an original pioneer of the $43 milli[Read More]
