• Submissions for The Show Close January 24

    by / January 21, 2020 /

    Submissions for The Show from the Advertising Federation of Minnesota (AdFed) close on Jan 24. The Show is an annual event to recognize and reward the creative spirit of excellence in the art of advertising. Categories of this year’s Show are: Sales Promotion; Direct Marketing; Magazine Advertising; Newspaper Advertising; Ambient Media; Out-of-home; Websites; Social Media; Apps, Games and Virtual Reality; Blog Digital Publications; Radio Advertising; Television Advertising; Cinema Advertisi[Read More]

  • John Randle’s Center for Trash-Talking Awareness and Self-Healing Now Open, Thanks to Sleep Number

    by / January 18, 2020 /

    In a new integrated campaign, NFL Hall-of-Famer John Randle is transformed by a good night’s rest on his Sleep Number 360 smart bed. As a defensive lineman, John was known for his relentless trash-talking and aggressive style of play. The new campaign lightheartedly shows how Randle, thanks to Sleep Number, is a changed man – ready to help others on their journey to health and self-improvement.

    Sleep Number is the Official Health + Wellness partner of the NF[Read More]

  • Kick Creates Dairy Brand For Minnesota Finnish Dairy Farmer With 10 Kids

    by / January 18, 2020 /

    Minneapolis branding + design agency, Kick, created the new Ten FinnsTM Creamery brand for Minnesota’s first A2 only dairy herd and creamery, which launched their first product in December 2019.

    A dairy farm with a mission
    Joel and Amanda Hendrickson are 5th generation Finnish dairy farmers in Menagha, MN. Their ten kids, Zach, Maddie, Julia, Lucy, Lily, Maria, Lane, Nora, Finn and Emma, were the inspiration behind the Ten Finns brand. Their farm i[Read More]

  • There Are No Cats On Mortarr

    by / January 18, 2020 /

    The team at Mortarr has a small media budget and an even smaller production budget. Enter YouTube preroll ads.

    Now imagine for a moment that you're an interior designer (you can be a successful, good looking one if you'd like, it's your imagination remember) working on your latest commercial project for a corporate office. You're a bit tired of comparing paint samples and suddenly you get an email from a coworker with a link to what looks like, ah yes it is, a link, a YouTube video. Y[Read More]

  • Goodwill-Easter Seals Minnesota Debuts New In-Store Concept by Solve

    by / January 7, 2020 /

    Goodwill-Easter Seals Minnesota (GESMN) just debuted a new in-store signage package designed to illuminate its mission. The bold new concepts were created by local design and advertising firm, Solve, in an effort to help customers understand that Goodwill is more than a thrift store.

    After 100 years of successful service in the Twin Cities and being top-ranked in the world brand index, GESMN still faces a branding challenge. While awareness of Goodwill stores is high, understanding of[Read More]

  • Lift Bridge Goes All In With 93X To Launch Half-Assed IPA

    by / December 17, 2019 /

    A portion of all profits from the sale of the beer will benefit Minnesota-based 23rd Veteran and its mission to provide happier, healthier lives for veterans living with trauma

    STILLWATER, Minn. ‒ Lift Bridge Brewing Company, Stillwater’s first craft brewery since Prohibition, announced today the launch of its second collaboration with 93X, the Half-Assed IPA. A portion of profits from th[Read More]