Lunds & Byerlys Stays Fresh with Rise and Shine
by The Minneapolis Egotist / June 1, 2023 /
Periscope Debuts Minnesota Lottery Summer Campaign
by The Minneapolis Egotist / June 1, 2023 /
The TV spot features friends on a road trip, snapping photos and scratching tickets as they travel the state’s sce[Read More]
New Campaign for Iconic CRAFTSMAN Rocks Younger Audiences
by The Minneapolis Egotist / May 24, 2023 /
CRAFTSMAN®, the iconic American brand of quality tools, storage and outdoor equipment, selected Colle McVoy as creative partner to help re-energize the 95+ year-old brand. The ambitious new campaign connects the brand’s beloved sense of nostalgia to the forwa[Read More]
MONO Announces Hire of New Associate Creative Director Team
by The Minneapolis Egotist / May 23, 2023 /
Public Works Finally Un-Jams Faulty PR Machine Full of Old and Still-Yet-To-Be-Reported News
by Egotist / May 23, 2023 /
In an error they’re blaming on a software glitch, Public Works has discovered an enormous backlog of undelivered press releases stuck inside their CINTEXT AF710 AI-Assisted PR machine. At least 12 months of the unnecessarily clever press bulletins that Public Works could have been promoting themselves with have been uncovered since the jam was cleared. Here’s a summary of the news the agency found inside the machine:
1. The hiring of the inimitable Josh Grant as the team’s newes[Read More]
Director Fern Berresford Kicks Off Rakish Tenure With Women’s Fishing Spot
by Egotist / May 12, 2023 /
“Find Your Best Self on the Water” director Fern Berresford’s new spot for the non-profit Recreational Boating and Fishing Foundation aka RBFF’s latest national Take Me Fishing™ campaign created in open collaboration with creatives at Colle McVoy. debuts. A feel-good fishing-inspired spot, “Find Your Best Self on the Water” marks Berresford’s first U.S.-based shoot and commercial work since joining the roster at Rakish, as it highlights empowered women confidently casting thei[Read More]
Health Care Will Never Be the Same: Mayo Clinic Breaks Convention to Usher in Future of Innovation
by The Minneapolis Egotist / April 17, 2023 /
In new advertising campaign, Mayo Clinic spotlights state-of-the-art technologies, practices and interventions distinguishing it as No. 1 hospital in U.S.
Today, Mayo Clinic launched its latest advertising campaign, inspired by the innovation, technology and patient-centric care that has secured its standing as the No. 1 hospital in the nation for the past seven years, according to U.S. News & World Report.
“With this new campaign[Read More]
Fallon Helps Launch Marketing Campaign for Front Door App
by The Minneapolis Egotist / April 12, 2023 /
One-Stop-App for Home Maintenance and Repair Launches Nationwide in mid-April
Frontdoor, Inc. (NASDAQ: FTDR), the nation’s leading provider of home service plans, today announced a national adv[Read More]