Lunds & Byerlys Stays Fresh with Rise and Shine

by The Minneapolis Egotist / June 1, 2023 /
Think buying directly from the Meat & Seafood case is the only measure of freshness? Think again.

With Lunds & Byerlys' new Seal Fresh packaging, it's never been easier to keep your favorite cuts fresher, longer, and do dinner on your terms. The airtight packaging offers extended shelf life, increased dinnertime flexibility and reduced food waste.
Those measures of freshness serve as inspiration for the newest spot from Rise [Read More]
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Periscope Debuts Minnesota Lottery Summer Campaign

by The Minneapolis Egotist / June 1, 2023 /
Summer in Minnesota means a whole bucket list of sights to see and ways to enjoy the warmer weather. Before Minnesotans hit the road in search of sunshine and adventure, they top off the tank and stock up on snacks. So Periscope encouraged them to say I’MN to summer fun by picking up Road Trip scratch tickets along with the rest of their trip essentials.
The TV spot features friends on a road trip, snapping photos and scratching tickets as they travel the state’s sce[Read More]
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New Campaign for Iconic CRAFTSMAN Rocks Younger Audiences

by The Minneapolis Egotist / May 24, 2023 /
CRAFTSMAN^®, the iconic American brand of quality tools, storage and outdoor equipment, selected Colle McVoy as creative partner to help re-energize the 95+ year-old brand. The ambitious new campaign connects the brand’s beloved sense of nostalgia to the forwa[Read More]
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MONO Announces Hire of New Associate Creative Director Team

by The Minneapolis Egotist / May 23, 2023 /
MONO, a dynamic design-driven advertising and branding agency that creates and elevates brands with its unique blend of strategy and creativity has announced that Chris Yocum and Christopher Howe have joined the agency as Associate Creative Directors. This marks the return of Yocum and Howe, who both worked at the agency earlier in their careers. They will collaborate with MONO’s Executive Creative Director, Katie Riddle, in their new roles and work across various accounts within the crea[Read More]
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Public Works Finally Un-Jams Faulty PR Machine Full of Old and Still-Yet-To-Be-Reported News

by Egotist / May 23, 2023 /
In an error they’re blaming on a software glitch, Public Works has discovered an enormous backlog of undelivered press releases stuck inside their CINTEXT AF710 AI-Assisted PR machine. At least 12 months of the unnecessarily clever press bulletins that Public Works could have been promoting themselves with have been uncovered since the jam was cleared. Here’s a summary of the news the agency found inside the machine:

1. The hiring of the inimitable Josh Grant as the team’s newes[Read More]
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Director Fern Berresford Kicks Off Rakish Tenure With Women’s Fishing Spot

by Egotist / May 12, 2023 /
“Find Your Best Self on the Water” director Fern Berresford’s new spot for the non-profit Recreational Boating and Fishing Foundation aka RBFF’s latest national Take Me Fishing™ campaign created in open collaboration with creatives at Colle McVoy. debuts. A feel-good fishing-inspired spot, “Find Your Best Self on the Water” marks Berresford’s first U.S.-based shoot and commercial work since joining the roster at Rakish, as it highlights empowered women confidently casting thei[Read More]
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Health Care Will Never Be the Same: Mayo Clinic Breaks Convention to Usher in Future of Innovation

by The Minneapolis Egotist / April 17, 2023 /
In new advertising campaign, Mayo Clinic spotlights state-of-the-art technologies, practices and interventions distinguishing it as No. 1 hospital in U.S.

Today, Mayo Clinic launched its latest advertising campaign, inspired by the innovation, technology and patient-centric care that has secured its standing as the No. 1 hospital in the nation for the past seven years, according to U.S. News & World Report.

“With this new campaign[Read More]
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Fallon Helps Launch Marketing Campaign for Front Door App

by The Minneapolis Egotist / April 12, 2023 /
One-Stop-App for Home Maintenance and Repair Launches Nationwide in mid-April

Frontdoor, Inc. (NASDAQ: FTDR), the nation’s leading provider of home service plans, today announced a national adv[Read More]
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