by the minneapolis egotist / April 17, 2019 /
by Egotist / April 17, 2019 /
Creating an exclusive brand, whether for a distributor, individual retailer/chain or a specific channel can be a winning marketing strategy. The packaging must work just as hard to appeal to the consumer at shelf as a national brand.
All consumers want to feel understood and valued. While they might be looking to pay less—they definitely don’t want to sacrifice those feelings.
Great package design starts with consumer insigh[Read More]
by the minneapolis egotist / April 10, 2019 /
Cirium (formerly FlightGlobal) brings together powerful data and analytics to keep the world in motion. Consider some of the statistics: The company analyzed more than $300 billion worth of airline tickets for market insights. The company tracks more than 35 million flights each year covering over 97 percent of scheduled flights worldwide and more than 80 percent of tracked flights, matched to aircraft registration numbers so engine efficiency can be optimized per hour. More than $5.3 trillio[Read More]
by the minneapolis egotist / April 3, 2019 /
With the eyes of the basketball world focused on Minneapolis for this weekend's Final Four, Friends & Neighbors is taking the opportunity to pay homage to some of Minnesota’s all-time basketball greats on all levels...men’s and women’s. As you make your way down to US Bank Stadium, take a look at the design goodness on display in their windows.
by the minneapolis egotist / April 2, 2019 /
Jean and Gene bought a van on the internet and embarked on #vanlife. That’s the story behind Jean and Gene’s Awesome Adventure Road Trip fueled by 76 gas stations. The second season of the campaign covers influencers, Yelp reviews, raw food cleanses and sound baths, among other things. The films were directed by Maggie Carey of Silicon Valley and Unbreakable Kimmy Schmidt fame.
by the minneapolis egotist / March 28, 2019 /
Watch it, will ya?[Read More]
by the minneapolis egotist / March 27, 2019 /
Our online form for submitting work is busted. So in the meantime shoot us an email. [email protected][Read More]
by the minneapolis egotist / March 26, 2019 /
Periscope is helping PEMCO Insurance pledge its allegiance to the people of the Northwest and their pursuit of life, liberty and doing cool things with a new brand campaign.
- This is the first campaign launch in a decade for the Northwest-based company, which supports a range of consumer insurance needs including auto, home, renters, umbrella and boat insurance and has achieved one of the highest customer retention rates in the industry.<[Read More]