Bold Orange Earns National Recognition as a 2025 Inc. Best Workplace

by / June 20, 2025 /

Bold Orange has been named one of Inc. Magazine’s 2025 Best Workplaces, earning national recognition for its commitment to cultivating an environment where employees feel valued, supported, and inspired to do meaningful work.

This distinction honors companies across the U.S. that are redefining what it means to create a great workplace. For Bold Orange, that means designing a culture that prioritizes connection, fuels in[Read More]

Betty and Natrol Are Waking The World Up To The Power Of Sleep

by / June 18, 2025 /

For Natrol’s newest brand evolution, they needed a new creative campaign that would stand out in the sleep aid sea of sameness, with category conventions like soft music and heads in beds that lull consumers to unconsciousness.

Rest assured, Betty came up with a solution to make sleep every bit as cool and aspirational as diet and exercise, and in so doing, make Natrol synonymous with the great performances that come from great sleep. Who better to launch the campaign than the reign[Read More]

Tony Franklin Presents: The Big Green House

by / June 11, 2025 /

Tony Franklin, longtime Minnesotan director, now stationed in Los Angeles, wrapped up a passion project he labored over for more than five years — and it's finally coming out.

The film takes place in Robbinsdale, Minnesota, and is about a family that opens its home to people seeking not only shelter but healing. It's a semifinalist in the Dublin Movie Awards and the Mexico City Film Festival. Want to catch it for yourself? It's playing at The Riverview Theater on June 23 a[Read More]

Minnesota Lottery Goes Back to The Future with New Scratch Game

by / June 11, 2025 /

Betty, a Quad agency, the creative AOR for the Minnesota Lottery since 2016, is taking players on a nostalgic ride back to 1985 to launch the lottery’s new Back to the Future-themed scratch game just in time for the summer season.

Tapping into the retro vibes and time-traveling spirit of the era, the campaign transports Minnesotans into a playful, electric world where excitement transcends the space-time continuum. The familiar and recognizable aesthetic of Back [Read More]

Job Alert: BBDO MW Seeks Project Manager

by / June 11, 2025 /

The Project Management department is the central hub of BBDO MW's agency, connecting all cross-functional teams and keeping projects moving forward. No two days are the same—they thrive on the organized chaos of agency life. BBDO MW is looking for an energetic, detail-oriented Project Manager who can help them bring big ideas to life. This role reports to the VP, Director of Project Management.

This is an in-person role, requiring a minimum of three days a week in BBDO MW's downtown[Read More]

Giddy Up. Space Horse Strategy Rockets into the Tech World with Two New Client Wins.

by / June 3, 2025 /

In just its first two months, Space Horse has wrangled branding initiatives with P3 Adaptive, the de facto royalty of business intelligence consulting, and Mastercam, a global juggernaut in CAM software development (that’s computer-aided manufacturing, not whatever you thought CAM meant).

Both companies approached Space Horse independently to help evolve their respective brand strategies and visual identities.

Space Horse founder, John Frahm said, “We’re pretty fired up.[Read More]

Posters for Parks 2025 — Call for Artists Closes: Friday, June 6

by / June 1, 2025 /

For those artistically inclined, or parktistically inclined, the Posters for Parks call for artists closes one week from today.

Posters for Parks is an annual show featuring limited-edition posters that benefit our park system. 50% of each poster purchase goes to the artist, and all remaining profits support the Minneapolis Parks Foundation's People for Parks Fund.
 
Please provide links to three samples of[Read More]

Collective Measures Celebrates 20-Year Anniversary

by / June 1, 2025 /

Agency reflects on two decades of growth and becoming a 100% employee-owned media company

Collective Measures, an award-winning leading media agency, celebrates its 20th anniversary this April, highlighting two decades of steady growth, measurable impact and leading with purpose in the media and marketing industry. 

Founded in 2005 as Nina Hale, the agency shifted from a founder-led to leader-led organization in 2014 a[Read More]