by The Minneapolis Egotist / February 6, 2025 /
Meet the Female Entrepreneurs Redefining Sports Marketing
The global sports market is booming, and with the explosion of women’s sports new opportunities are emerging for brands looking to connect with a highly-engaged and rapidly-growing audience. To help navigate this evolving landscape, Ellie Anderson, CEO of Griffin Archer, and Tracy Call, CEO of Media[Read More]
by Egotist / February 6, 2025 /
Director MICAH DAHL is proud to announce the release of his latest music video for Magnetic Rock, the debut single from the new wave-rock-Americana band DEEP FAKES. The track and accompanying video are now available on all major streaming platforms.
DEEP FAKES, a band formed by veterans of the Twin Cities music scene—including members of The Blind Shake and The Umbrella Sequence—teamed up with Dahl to create a visually striking video that mirrors the kinetic energy of their[Read More]
by The Minneapolis Egotist / February 6, 2025 /
This week, the Minnesota Lottery and creative AOR Betty, a Quad agency, are debuting their latest creative work for the new refresh of its daily lotto game “North 5,” which has players saying, “Wait, whaaaaat?!”
On top of the refresh, the game now includes a new instant win feature called EZ Match. For an additional dollar, EZ Match offers a chance to win $2 to $500 now and the jackpot later during the nightly drawings.
The campaign feat[Read More]
by Egotist / February 4, 2025 /
Minneapolis agency Shinebox is still on the move, even after moving to First Avenue and bringing on a new leader for accounts, Laura Etches. Having worked with Derek Bitter previously, her response to the new hire was, “Yes!”
Competitive to a fault, Derek was able to take the fire that drove him to become a sub-average hockey player and hack golfer and turn it into an award-winning creative career. He has created some enduring campaigns for brands such as Minnesota Wild, Bauer Hoc[Read More]
by The Minneapolis Egotist / February 3, 2025 /
Every Monday night throughout the winter months, Memory Lanes turns into a battleground for ad pros, production studios, music houses, and freelancers, hitting the lanes for competition, camaraderie, and a few well-earned drinks.
For over 30 years, Ad League Bowling has been more than just a game. It’s where creative minds connect, unwind, and let loose. Whether you’re chasing a perfect 300 or just trying to break 100, everyone is there for the laughs. There’s something special [Read More]
by Egotist / February 3, 2025 /
We call ourselves The Underachievers. And we have a favor to ask. But first, we have a story to tell (based on foggy memories of true events).
It was the early twenty-teens. Obama was in the White House. The Vikings were in the basement. Advertising budgets were solid. Tourism was popping. Agriculture accounts were fun. Rental cars were all the rage. The creative department, at The Lacek Group, A Specialty Agency of Ogilvy & Mather was flourishing under the command of John Jarvis.[Read More]
by Egotist / January 30, 2025 /
Attention, video media students and teachers. Entries are now open for the 2025 Upper Midwest Emmy Foundation Student Production Awards.
These awards recognize excellence in student video media content creation. There are 25 categories, including News, Sports, Fiction, Non-Fiction, Music Videos, Commercials, PSAs, and more!
Scholarship applications are also open for high school seniors and college students who wish to p[Read More]
by Egotist / January 30, 2025 /
Carmichael Lynch, a full-service creative agency, is pleased to announce it has been named one of Ad Age’s Best Places to Work 2025. Led by CEO Marcus Fischer, this is the Minneapolis-based agency’s eighth year being recognized on the prestigious industry list.
Carmichael Lynch truly lives its Come Together Stand Apart philosophy and flourishes creatively and culturally. As one of the original integrated agencies, dating back to integration of creative, media and PR before busines[Read More]
